Choose WPBT2 Television: WPBT2HD, WPBT2.2 Create and WPBT2.3 V-me.
- WPBT2 is a member station of the Public Broadcasting Service (PBS).
- WPBT2 reaches viewers from the Florida Keys to St. Lucie County.
- In an average week, approximately 1 million households tune in to WPBT2.
- WPBT2 accepts both :15 second and :30 second spots.
- WPBT2 will produce your :15 second spot.
- Photos and/or moving video are accepted elements for spot production.
- Learn more about PBS Guidelines.
- Learn more about V-me – Spanish On-Air Underwriting.
- Click here for our station coverage map
Present PBS/FCC guidelines provide substantial creativity in designing on-air credits; the cornerstone of a public television investment. An underwriter’s products or services may be identified and acknowledged, but not promoted. Announcements must be factual and may not contain comparative, qualitative or quantitative descriptions. All underwriting credits must be in keeping with the noncommercial nature of public television.
The following video effects are permissible:
- Corporate and product logos, and positioning statements.
- Up to three specific products or brand-name items may be depicted in a setting that is plausible, appropriate and value-neutral.
- Generic employees may be used in lieu of specific product depiction, and are not allowed to demonstrate products.
- The outside of an underwriter’s business establishment.
- Visual montages or use of corporate mascots.
- Historical information such as "Serving the metropolitan area for over 30 years" or "Celebrating its 30th year of service"
- Telephone number, address and/or website. Phone may appear for up to five seconds.
- Solicitation of direct viewer response of any kind.
- Specific product depiction before funder’s name and logo.
- Prices or price comparison.
- Qualitative or comparative claims.
- Solicitation of direct consumer response of any kind.
- Reference to monetary value.
V-me on WPBT2.3
The Spanish Network Developed with Public Television
V-me (pronounced "veh-meh") provides quality TV for Hispanic families, speaking to their interests and issues in a positive way. Underwriting on V-me gives corporations a new way to reach, inform and impact Hispanics in South Florida in a high-quality, low-clutter, multiplatform environment.
Programming
V-me offers world-class educational TV every morning - a healthy, positive environment where preschool children can learn and have fun in Spanish. Jim de la Luna, Plaza Sesamo, LazyTown and more, entertain while teaching literacy, pre-math and science, music and movement, and social development.
A diverse lifestyle line-up covers food, home, travel, parenting and wellness. Aire Yoga, the acclaimed Los Niños en su Casa, and cooking shows from elgourmet.com offer choices for every interest.
V-me Primetime means smart entertainment and current affairs. News, intelligent opinions and interviews with Jorge Gestoso, Andres Oppenheimer and Maria Hinojosa. Award-winning nature, history and science series. Latin cinema, mini-series, sports and original music shows.
V-me reaches more than 80% of America’s Hispanic households nationally.
For further information about WPBT2’s V-me On-Air Underwriting opportunities, please contact Melanie Ink Broeker, Director Corporate Marketing, at (305) 424-4018 or by email at Melanie_Broeker@wpbt.org
